It's no secret that search engine optimization and link building are on an aggressive rise in popularity. For example, according to a recent cars.com survey, about 55% of car dealers are investing in search engine marketing to generate online sales leads. (Survey Report: http://www.autoremarketing.com/ar/news/story.html?id=5141) That is a big change for these types of companies from what they have come accustomed to doing over the years.

With this rise in popularity search engines like Google, who strive to be the absolute best at accurate data retrieval based on a user query, need to find new ways of identifying what belongs at the top of their engine and what is optimized (or manipulated) to be there.

To do this effectively they need to build algorithms which identify not only methods of search engine optimization, but trends that follow. One of these trends no doubly is web links, where they come from, and how they link to you. Today, links are a major tactic for search engine optimization and those working to increase their search engine rankings, thus they are also a major target for Google with their ever changing and sophisticated algorithms.

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